{"id":54721,"date":"2022-02-14T19:39:00","date_gmt":"2022-02-14T19:39:00","guid":{"rendered":"https:\/\/kessfactory.com\/?post_type=product&#038;p=54721"},"modified":"2024-05-27T12:24:55","modified_gmt":"2024-05-27T12:24:55","slug":"ebook-zur-marke-werden","status":"publish","type":"product","link":"https:\/\/kessfactory.com\/?product=ebook-zur-marke-werden","title":{"rendered":"eBook &#8211; Bist Du schon eine Marke oder kaufst Du nur welche? Wie auch Du zur Marke wirst!"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_wc_breadcrumb _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_wc_breadcrumb][et_pb_wc_cart_notice _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_wc_cart_notice][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_wc_images _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_wc_images][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_wc_title _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_wc_title][et_pb_wc_rating _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_wc_rating][et_pb_wc_price _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_wc_price][et_pb_wc_description _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_wc_description][et_pb_wc_add_to_cart _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_wc_add_to_cart][et_pb_wc_meta _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_wc_meta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_wc_tabs _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]\t\t\t\t\t[\/et_pb_wc_tabs][et_pb_wc_upsells _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_wc_upsells][et_pb_wc_related_products _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_wc_related_products][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das eBook zeigt Dir auf, an was Du alles beim Markenaufbau denken darfst und vor allem, wie es die gro\u00dfen Marken geschafft haben, eine MARKE zu werden. Coca Cola, Apple, Starbucks, Vorwerk, Tempo, K\u00e4rcher, \u2026.all diese Markengeschichten wirst Du in unserem gratis eBook finden. <a href=\"https:\/\/kessfactory.com\/shop\/ebook-zur-marke-werden\/#produktbeschreibung\">mehr<\/a><\/p>\n","protected":false},"featured_media":260722,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light\">\r\n<div class=\"et_pb_text_inner\">\r\n\r\n<strong>Bist Du schon eine Marke oder kaufst Du nur welche? Wie auch Du zur Marke wirst!<\/strong>\r\n\r\n<\/div>\r\n<\/div>\r\n<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light\">\r\n<div class=\"et_pb_text_inner\">\r\n\r\nOb Du es Markenbildung oder Branding nennst \u2013 eines ist sicher:\r\nEine Marke aufzubauen erfordert eine gute Marketingstrategie, ein gutes Gesp\u00fcr f\u00fcr den Markt, ein gutes Produkt,\u2026 na Du wei\u00dft jetzt sicherlich selbst, was da noch alles kommen k\u00f6nnte.\r\n\r\nAber das Wichtigste beachten die meisten Unternehmen meist nie!\r\nUm eine Marke auf dem Markt zu etablieren, um \u00fcberhaupt eine Marke zu werden, musst Du und Dein Team erst einmal selbst Deine Zielgruppe sein! Eine Zielgruppe, die vollends hinter dem eigenen Tun und Handeln steht und alles daf\u00fcr machen w\u00fcrde. Denn Marken werden nicht \u00fcber Nacht zu Marken. Um eine Marke zu werden, erfordert es sehr viel Flei\u00df, Disziplin, Durchhalteverm\u00f6gen und nat\u00fcrlich viel Recherche \u00fcber Marken, die es bereits geschafft haben.\r\n\r\nRecherchiere doch hier einfach einmal nach, wie es Coca Cola, Apple, Starbucks, Vorwerk, Tempo, K\u00e4rcher, diese gro\u00dfen Marken geschafft haben, eine MARKE zu werden und was sie alles daf\u00fcr getan haben.\r\n\r\nUnser kesses gratis E-Book wird Dir diese Markengeschichten und noch so einiges mehr verraten. Versprochen!\r\n\r\n<strong>Und was denkst Du: \u2028\u201cBIST DU SCHON EINE MARKE ODER KAUFST DU NUR WELCHE?\u201c <\/strong><strong>Finde jetzt heraus, wie auch Du zur MARKE wirst!<\/strong>\r\n\r\n<\/div>\r\n<\/div>","_et_gb_content_width":"","inline_featured_image":false},"product_brand":[],"product_cat":[163,162,165],"product_tag":[],"class_list":{"0":"post-54721","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-buecher-workbooks","7":"product_cat-geschenk","8":"product_cat-freebies","10":"first","11":"instock","12":"sale","13":"taxable","14":"shipping-taxable","15":"product-type-external"},"wcpa_form_fields":null,"_links":{"self":[{"href":"https:\/\/kessfactory.com\/index.php?rest_route=\/wp\/v2\/product\/54721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kessfactory.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/kessfactory.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/kessfactory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kessfactory.com\/index.php?rest_route=\/wp\/v2\/media\/260722"}],"wp:attachment":[{"href":"https:\/\/kessfactory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54721"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/kessfactory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=54721"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/kessfactory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=54721"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/kessfactory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=54721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}